A must-have for websites - DTCs or non-DTCs, both
We use Bazaarvoice for our ratings and review module on our website. One of the issues is that we want to collect reviews from multiple …
Overview
What is Bazaarvoice?
The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can increase…
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What is Bazaarvoice?
The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content…
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Product Details
- About
- Integrations
- Tech Details
What is Bazaarvoice?
The Bazaarvoice platform provides businesses
with the ability to collect and publish authentic feedback from their
customers, who can review products and services, ask questions, and post photos
and videos of their experiences with products. The vendor says that leveraging
user-generated content can increase sales and build brand loyalty.
Within the platform, the vendor provides seven core modules:
Within the platform, the vendor provides seven core modules:
- Ratings & Reviews
- Questions & Answers
- Sampling
- Connections
- Curations
- Insights
- Brand Edge
Bazaarvoice Features
- Supported: Ratings and Reviews - Gather and publish opinions about your product or service. You can send customers post-interaction email messages so they can easily access your review submission page. In addition, you can solicit and publish reviews about your company via Google seller ratings. Use BVSEO to boost your rating pages' presence on search engines. Analyze your transaction and conversion data with the ROI beacon.
- Supported: Questions and Answers - Help your potential customers make buying decisions by responding to and publishing inquiries about the products you offer. You can also use crowdsourced answers to manage responses about basic information.
- Supported: Seller Ratings - Gather and publish opinions about your service that are in turn displayed on your Google AdWords ads to increase click-through rates and drive more qualified traffic from paid search.
- Supported: Moderation
- Supported: Fraud detection and Protection
- Supported: ROI Measurement
Bazaarvoice Video
Watch Conversations overview
Bazaarvoice Integrations
Bazaarvoice Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone |
| Supported Languages | Arabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English (Aus), Estonian, Finnish, French, German, Greek, Hebrew, Hungarian, Icelandic, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, UK English, Ukrainian, US English, Vietnamese |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Bazaarvoice is a versatile software that serves various use cases across different teams and departments within businesses. Customers utilize the platform to provide feedback through ratings and reviews, influencing purchasing decisions for potential buyers. By responding to reviews and questions, businesses can educate consumers and address any product-related issues or concerns. This not only helps to build trust among potential customers but also provides valuable insights for product development teams, web teams, and customer experience teams to improve offerings and enhance the website experience.
The software also simplifies the management of multiple accounts by allowing businesses to access and group customer feedback and concerns in one place. It aids in increasing conversion rates by showcasing user-generated content that helps customers understand product size and fit. Digital marketing and sales teams can actively engage with customers, understand their requirements, and improve overall brand perception and products. Additionally, Bazaarvoice provides comprehensive reports on product ratings and reviews, which can be used for regular reporting as well as addressing any product safety concerns. Overall, Bazaarvoice serves as a central hub for monitoring customer engagement, gaining deeper insights into customer satisfaction, and ensuring the best possible customer service experience.
Reporting Capabilities: Users have consistently praised Bazaarvoice's reporting capabilities, with several reviewers stating that they found the reporting system to be comprehensive and user-friendly. They appreciate the wide range of pre-built dashboards and alerts available, which allow them to easily access any piece of data they need at any time.
Customizable Review Forms: Many users have highlighted the flexibility that Bazaarvoice offers in customizing the product review form. They find it easy to tailor the form to the specific type of product being reviewed, enhancing the overall user experience. This feature allows users to gather relevant information and provide a personalized experience for their customers.
Post-Interaction Email: Bazaarvoice's post-interaction email feature has been highly appreciated by users. These emails effectively encourage customers to leave reviews, driving them back to the site and generating valuable user-generated content. The marketing team also benefits from using these reviews for social posts and email blasts, further demonstrating the value of this feature.
Extra Questions and Ratings: Some users have found that the Bazaarvoice implementation includes too many extra questions and ratings, leading to an overwhelming review process.
Lack of A/B Testing: Customers have expressed frustration with the lack of A/B testing in Bazaarvoice, making it difficult for them to optimize the implementation and find a balance between asking for more information and overwhelming reviewers.
Limited Customization Options: Users have requested more flexibility in customizing the product review invitation email and choosing which system emails are turned on or off.
Based on user reviews, users recommend the following for BazaarVoice:
- Test drive all competitors to get a true sense of their robustness.
- Have an internal process in place for managing product information.
- Conduct thorough research and negotiate terms before purchasing.
- Appreciate the support provided by BV and find their platform user-friendly.
- Use user-generated content (UGC) for social calendar planning and connecting with end-users.
- Explore all options available and ensure that the product feed is up to date.
- Challenge the BV team to be a strategic partner.
- Consider PowerReviews as an alternative.
- Improve customer service.
For Curalate, users recommend:
- Utilize Curalate to meet trending social media needs.
- Appreciate their exceptional customer support.
And for Influenster, users suggest:
- Use Influenster for micro-influencer engagement.
- Regular catch-ups with the account manager optimize review coverage and quality.
- Incorporate reviews into marketing campaigns to boost conversions.
Attribute Ratings
Reviews
(1-8 of 8)Companies can't remove reviews or game the system. Here's why
July 20, 2022
Reliable Ratings & Reviews Platform!
We leveraged Bazaarvoice for their Ratings and Reviews platform, including the Connections product. These tools helped us integrate consumer reviews throughout our website as well as sync our reviews to participating e-commerce retail partners. Additionally, we utilized Bazaarvoice for their Sampling capabilities to collect product reviews for our products. We utilized each of these Bazaarvoice products across several of our brand websites. Both the ratings and Reviews and sampling programs allowed us to showcase the strong consumer affinity for our products and helped encourage brand loyalty.
- Good out of the box product review widget design.
- Good customer service and account support.
- Syncing product reviews to other retailers.
- Products come at a premium price.
- Mismatched product SKUs between brands and retailers are not automatically identified which leads to some manual maintenance.
- Some long lead times on sampling programs.
July 07, 2022
A value for its price!
I currently use the portal and the insights section of the bazaar voice. It is a very quick , comprehensive and easy to use tool and provides up to date information.The platform is super user friendly and their support team is always on the go providing robust service and helping to resolve the user queries. What we work on is generating feedbacks from customers regarding the product that we develop and bazaar voice acts as a consolidated platform to integrate all our data at one point and provide insights
- Simple User Interface
- Great tech support team
- Easy to use features
- Sometimes it becomes difficult to swap between different use cases
- Sometimes the User experience can be lacking so can work on improving that
- Some sections are outdated eg the portal and workbench
November 21, 2019
Great platform to boost conversion and very attentive support!
Bazaarvoice is used by our e-commerce team who use it on two levels: ratings and reviews and user generated content.
We know that having reviews on products helps to increase conversion on a website and Bazaarvoice aids this process for us in making the start-to-end journey simple and quick for a customer to navigate.
In terms of curations it helps to showcase our products on everyday people who buy and enjoy our products which offers a relatable aspect to the site. Buying online, especially lingerie can be tricky to understand size and fit from a product image so having user content as an extra helps our customers understand what the products look like on different body shapes therefore increasing probability to purchase.
We know that having reviews on products helps to increase conversion on a website and Bazaarvoice aids this process for us in making the start-to-end journey simple and quick for a customer to navigate.
In terms of curations it helps to showcase our products on everyday people who buy and enjoy our products which offers a relatable aspect to the site. Buying online, especially lingerie can be tricky to understand size and fit from a product image so having user content as an extra helps our customers understand what the products look like on different body shapes therefore increasing probability to purchase.
- They make writing and submitting reviews so simple for the customer and are always improving the process in line with customers' behaviours i.e. inmail submission for phone users as the biggest device type.
- Give detailed insights into your reviews and ratings with reports that can be auto generated and sent to relevant teams to highlight issues with products/common themes. This is useful as it eradicates the process of having to manually pull a report weekly which saves us time.
- Insights from curations too, you can see how many interactions and impressions each post has to determine popularity which has helped us gauge more what the customer wants to see from us in terms of content.
- The improvements made to the current platform are great however I feel there could be more frequent releases to update certain aspects of the platform that feel a little neglected. For example the process of uploading a photo to the site via curations is quite clunky for a customer and not able to be adjusted to be in line with the rest of the website. It would be great if this was more dynamic.
October 30, 2019
A must-have tool for a successful business
We use BV Conversations for Ratings & Reviews, Questions & Answers via API. The reviews portion is used by a specific department (my team) and the Q&A portion is used by multiple departments. The platform and all teams involved are both managed by me. It does address a problem, but rather allows us to better understand how the products we sell perform in our customers' hands. We gain insight into which products are good and which need improvements, and which should receive more of a focus. Reviews give the brands we work with a knowledge base of high performing products and where there's room for improvement. Q&A is a great place for brands and customers to engage with one another and for customers to get the answers they need.
- Authenticity - They vet each and every piece of content that comes in and check it for fraud, spam, and other things to make sure your site is only populated with authentic content.
- Support - BV provides top-notch support that is responsive, knowledgeable, and extremely helpful in ways we never thought possible from a partner. They constantly improve their platform and the reporting available as well.
- Functionality - The platform is easy to use and very intuitive. The features it has and the capabilities it provides is unmatched by previous providers we've used.
- Some of the reporting features are clunky and confusing, but they just updated that!
- I wish Reviews and Q&A information could be exported at the same time and that CGC for both could be displayed in one view.
- The fact that email addresses cannot be searched is frustrating.
Bazaarvoice is being used at our organization to gain deeper insights into our customer satisfaction with our products, measure overall customer sentiment, and identify areas of improvement within our brand and products.
- Bazaarvoice does a great job of integrating with our sites and their designs
- Bazaarvoice does a great job of communicating with their customers - lots of support available
- Bazaarvoice has done a good job of kicking off some deeper analytics for our organization
- Bazaarvoice's backend analytics and UI is overall clunky and confusing. There is a pretty steep learning curve. It needs to be updated.
- The reporting on Bazaarvoice is also clunky. The export tool is confusing and not pretty. It needs to be updated.
- Although we've got great technical support, I wish there was more "consulting" happening to help us understand how we can leverage the data we're collecting even more smartly than what we are.
November 18, 2018
Social Media Curation Made Easy
Bazaarvoice Curations is currently being used by our marketing and creative teams. They use Curations to gather social media content that has been tagged with a specific hashtag as well as any content from some specific accounts that we have chosen. Our marketing team then picks the best content and displays it on a landing page on our site. This provides an opportunity for our customers to engage with our brand as well as for us to engage with our customers. We also have discussed monetizing the posts on our site by tagging the products in the images to link back to their product pages.
- Bazaarvoice Curations makes it incredibly easy to pull in content from multiple social media platforms for us to review.
- Once the content is pulled into the Curations dashboard, our marketing team can very easily scroll through all the images and decide which ones we would like to feature on our site.
- Curations also makes it very easy to tag any of our products in the images. We are able to do this manually, but Bazaarvoice also offers the option of letting their team tag the products they see in our images.
- Recently there were some changes to some of Facebook's policies. This has made pulling content from Instagram and Facebook a little more difficult than it was in the past. We now cannot send automated permission requests to customers as easily as we could before.
- It can get a little confusing when you are managing many different content channels with different rule sets. Initially we had a very complicated set up and found the dashboard a little confusing to navigate, but we have since trimmed down the complexity and have had no problems.
- Occasionally it can take much longer than expected to hear back from the support team.
We are a manufacturer and sell to many retailers. We use this software to monitor reviews across multiple websites and our own. We also use the syndication option, and the Q&A manufacturer response option in Connections. BV as we call it internally is basically a hub where we can monitor and analyze our engagement with our vendors and customers to make sure they are getting the best customer service possible.
- Reporting
- Syndication
- Customer Service
- They are working on building their new support community. I think when the community get better the more vendors get involved in it.
We use Bazaarvoice ratings and reviews and ask and answer across the product pages on our eCommerce site. It took some effort to by our IT department to get the product integrated with our eCommerce platform, particularly in terms of ensuring our SEO was not compromised, but now it is almost entirely managed by the marketing team. We use the conversations product which allows us to very easily change basic elements of the on-page display through config, but also limits us a little - for example we're not able to customise the layout of product review invitation email as yet.
- Excellent reporting with a good array of pre built dashboards and alerts plus the ability to pull out any piece of data you need at any time.
- Enables us to very easily customise the product review form and tailor it to the type of product being reviewed.
- Pre built rating types and social sharing functions that are available for the product review form work particularly well for apparel eg: 'upload a photo of yourself wearing the garment direct from Facebook' and a sliding bar for 'how you rate this garment on fit'.
- When we introduced Bazaarvoice and replaced our core platform product review function we saw the number of reviews reduce quite drastically. This is because our old review form was very short and simple to use, whereas in our Bazaarvoice implementation we introduced a lot of extra questions and ratings for the reviewer to complete. This caused some users to abandon the process. We have learnt there is a fine line between asking more questions to get richer content for those in the buying process and asking too many questions so that reviewers are put off. To that end, the Bazaarvoice product would benefit from inbuilt A|B testing to help clients optimise the implementation.
- More flexibility to customise the product review invitation email when using the Conversations product, and the ability to choose which system emails are turned on and which are turned off. Currently it's all or nothing, with the exception of the review invitation email, so we have opted to turn system emails off rather than have our customers bombarded with emails about their product review.